A solid SEO (search engine optimization) plan needs to be a major piece of your internet marketing plan.  Your #1 goal is try drive traffic, preferably targeted traffic, to your website and the execution of a smart internet marketing plan will help you to achieve this goal.

Promote Your Business

When promoting your business online, are you using internet marketing? If you aren’t, you need to start. From reading this article, you can learn some basic information about Internet marketing, so that you can build your own marketing plan.

A site-wide link is a link which appears on each page of your site. Most of the time these links are on the bottom of the web page. These links are very useful if there is a particular page you want visitors to check out. All the links that are present in your menu should be site-wide links. Aim to create an organized menu.

Meta tags, which are part of your HTML code, are critical in informing search engines about your site. The information included in meta tags will be invisible to visitors of your website; however, they provide a critical function in passing information to search engines. Start with meta tags that speak volumes about your website by using relevant keywords. However, be careful not to over use meta tags. You should include meta tags that are exclusive to every page of your site; this will reach your visitors and guide the search engine.

The “H” stands for HTML tags which mark a level of importance in the copy. Tags that have the highest importance cause the tagged text to appear in bold. These tags should be used for titles and short, meaningful paragraphs. The tag should be used for titles and subsection titles. You pages will be easier to read. Search engine spiders can help find important content faster and easier. You should also focus on using keywords efficiently by placing them in titles.

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Seek out better ways to advertise your products through the internet. While there are traditional marketing and SEO techniques that might help you promote your business, don’t write off the benefits of Internet marketing as well. The internet is unique in its culture in that, once in a while, a website, video or even a picture will become a “buzz”. “Buzz” means that users often refer to it and share it. A lot of “buzz” tends to have a short-life span, but you could still see an increase in sales if your video goes viral. There’s no guaranteed method of predicting what will catch on, but if you share unique and amusing content, you have a chance of going viral. Although there is a lot of luck involved in creating a viral hit, there are some common threads that seem to run through viral content.

This is a sampling of ways you can utilize Internet marketing. Once you are successful with these tips, you should try more complex ideas that will provide a greater level of success..