If you are involved with a website or blog you need to know the basics of search engine optimization, or SEO. Every site needs traffic and the best way to get that traffic is to have Google and the other search engines find your site when someone does a search that involves your category or niche.

Search Engine Optimization

Search engine optimization, or SEO, is the process used to optimize a website so that it is scanned and noticed by the major search engines. While there are thousands of search engines in the world, Google dominates this market, followed by Yahoo. Bing, which is owned by Microsoft, actually takes Google results and re-packages them. All search engines use the same basic criteria for determining a sites importance (each search engine will also tweak results to their own rules) and while these criteria are secret there is consensus on the basics. Keywords, relevant content, constant updating of the site and quality of the content are major factors in determining your website's search engine ranking and visibility.

Why Is SEO Important?

Building a website can be done a variety of ways. You can do it yourself and use tools like WordPress, Joomla or Magenta. You can hire a web design company and have them professionally create a site. You can go to a site like Fiverr and have someone install a site on your hosting account. Regardless of which way you create your site, it is worthless without traffic and visitors. Why spend time (and money) in creating a site that no one can find? It is estimated that 90% of all website visits are created by a search. Being on the front page of Google can be critical to the success of your web business. Search engine optimization is of vital importance when it comes to your ranking with the search engine and how easy it is for people to find your site. You can hire and SEO company to build backlinks and work to make your site relevant or you can do it yourself. One thing is certain, it won't happen by itself.

SEO Basics

Proper SEO doesn't need to be overly complicated. It will take some time and effort but keeping basic techniques in mind will help you focus on some key points and help get your site ranked. Just follow these basic steps for your website:

  1. Relevant Content
  2. Good Keyword Research
  3. Good Video Presentation
  4. Build Backlinks

Follow these steps to begin with and you will find your website ranked above thousands of others, helping potential visitors and customers find your site, stay for a while and click on the content that you want them to see.